It carries a personality, not just facts
Retrieval systems answer from documents. A clone also carries tone, hedging habits, pet phrases and the arguments its subject tends to reach for first.
Persoma builds an AI stand-in that mirrors one specific person: their personality, their phrasing, the way they weigh a decision. It travels in your pocket, and it opens only to the people you allow.
Built on Microsoft Azure. The person being cloned holds the consent, the source material and the off switch.
General assistants are trained to sound like anybody. A Persoma clone is shaped around a single individual's material until its answers are recognisably theirs.
Retrieval systems answer from documents. A clone also carries tone, hedging habits, pet phrases and the arguments its subject tends to reach for first.
A clone holds a conversation: follow-up questions, clarifications, changes of subject. The point is a dialogue, not a generated document.
The person who was cloned decides what goes in, who may talk to it, and when it stops. Consent is a setting in the product, not a paragraph in a policy.
Three patterns we think are the strongest fit.
The subject signs off on what may be used and who may query the clone. Nothing is ingested before that record exists.
Written material, recordings, transcripts and a structured interview covering how the person reasons, not only what they know.
The persona is assembled, then the subject reads back real answers and corrects them. Voice is tuned by disagreement, not by settings.
The clone goes live to its approved audience. Conversations stay reviewable, and the subject can revise, restrict or revoke at any point.
That sentence is the engineering problem. A clone has to move with a conversation without drifting away from whoever it is modelling. Persoma solves it with memory in layers, each on its own latency budget, and a personality that carries weight rather than a fixed script.
An in-memory cache holding the last few seconds, on a 50 ms budget. It exists so the clone can react to something that just happened rather than assemble a considered reply to it. Reflex, not thought.
Continuous short-term memory across the exchange you are actually having, budgeted at 200 to 500 ms. It holds the thread, so the clone knows what you said six messages ago, what it has already told you, and what it has not yet answered.
Everything the subject provided, plus the relationships between people, places and events. Budgeted at up to 2 seconds, because a deep retrieval is worth waiting for. Retrieved by relevance rather than recency, so an old position still surfaces when it matters.
Most systems hold personality as a fixed instruction, which produces a clone that is identical in a technical argument and a condolence call. Real people are not.
In Persoma the traits carry weights that shift with context - with accumulated sentiment, with what has been remembered, with what keeps happening. Under pressure the clone can become more direct; in a personal conversation it can soften.
The model itself never changes. Nothing is being trained and nothing is being learned. The weights are state, tethered to a core measured from the subject's own material, bounded by the range that person actually showed, and they settle back toward it. A clone can have a mood. It cannot have a personality change.
The test is not whether the clone stays still. It is whether it moves the way that person moved, within the range they actually showed, for the reasons that actually moved them, and whether it comes back.
Tune how closely the clone tracks its source voice, and how freely it may extrapolate beyond what the subject has actually said.
Responses can cite the source passage they came from, so a reader can tell a remembered position from an inferred one.
Define subjects the clone declines, and what it says instead. Medical, legal and financial guardrails are configured per clone.
The subject sees what was asked and answered, flags drift, and pushes corrections back into the persona.
English and French out of the box, with the persona's voice preserved across both.
A hosted page, a site widget, or an API for your own front end. Authentication rides on the identity you already use.
Persoma runs on Microsoft Azure. That choice is about where the data sits, who can reach it, and what happens when someone asks for it back.
Compliance documentation is available on request during onboarding.
No. A Persoma clone is built with the subject's participation and consent, it is labelled as an AI stand-in, and the subject can shut it down. A deepfake is defined by the absence of all three.
Enough to show how the person argues, not just what they know. In practice that means a body of their own writing or transcribed speech plus a structured interview.
Two things: answers are grounded in the subject's own material with provenance available, and each clone has boundary rules for subjects it should decline rather than guess at. It will still be wrong sometimes, which is why the review loop exists.
The subject owns their likeness and their source material, and can revoke both.
What the subject decided, while they were able to decide it. Every clone records a standing instruction at onboarding: retire and delete, or continue for named people for a stated period. Where no instruction was recorded, the default is retire and delete. Silence is never read as permission.
Where a clone does continue, it never claims to be alive, never invents a life it did not have, and never expresses need designed to make leaving a conversation feel like abandonment. It speaks from the record, and it says so when the record is silent. Anyone in the named circle can ask us to stop it, not only whoever set it up.
The terms set this out in full.
Persoma runs on Azure OpenAI. The specific model is a deployment detail that changes as better ones ship, and is documented per tenant.
Pricing is set per deployment during early access.
Tell us who you would clone and what you would ask it. We are taking a small number of design partners.
Prefer email? Write to hello@persoma.ai.